Latest posts

For the past couple of years there has been a shift towards customers using a Content Management System (CMS) to update their own web content. This is probably in response to the drastic improvement in the tools now available to the everyday user, as well as the fact that end-users themselves have become more computer savvy in general. If they can master do-it-yourself web apps such as Twitter and Facebook, why not their own website?

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With the first month of 2011 in the books, are you still on track to make 2010 a year of real change for your organization? How will technology play a role?

These questions are being asked right now by most organizations around the world who are looking to either protect or grow their market share. All organizations big or small, and even the IT consulting and delivery companies that support them, all need to look at what they can do better, and how they can provide a better product.

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When technology challenges present themselves, they have the potential of negatively impacting your ability to do your job. When these issues occur, you call in the IT professionals. Unfortunately, internal IT departments are often perceived as overloaded, under-manned and under-appreciated, so dealing directly with them can be more of a challenge than the technical problem itself. This is how IT departments and “computer people” get a bad name, and why most people try to avoid getting them involved at any cost.

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Every website has a purpose. While it’s not always ambitious or honorable, this purpose exists and you should be able to identify it. What can be more difficult to determine however, is how successful your website is in fulfilling its purpose – this is where web analytic software comes in. In this post we will focus on Google Analytics, the industry leader for web analytics and most commonly used analytic package here at Kishmish.

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