Our Blog
Blogging such a simple word with so many perceived meanings. The purpose here is for our employees to share their expressions, ideas, feelings, or thoughts at a specific time, on a topic that extends beyond their inner circle. The outcome is intended to make the topic more social, start a conversation and act as a resource for future discussions.
The past several weeks of my professional life I have been reflecting on the ever elusive term “Social Media” and its growing role in business communications. I have found myself wondering what it is about technology or hype, or in this case the hyped technologies of Social Media, that makes many experienced business decision makers throw common sense by the way side. Organizations can significantly benefit from a well thought out Social Media strategy. I also agree that the future foundation for online communications will be heavily reliant on social interactions. Neglecting to address Social Media leaves you in a potentially vulnerable position to the competition.
Like many professionals in the technology industry, Kishmish is constantly facing the challenge of succinctly describing what we do to the laymen. This challenge is derived from the simple reality that IT eventually becomes complicated, and that we provide our expertise in two different, yet interrelated areas; Network Services and Web Services. This is our Yin Yang.
At least once a week I find myself in a discussion with some successful individual who is curious or confused about some intricacy of the World Wide Web and how it is relevant to his or her business.
The discussion usually starts with a forced question about a new term, buzz word, or technology that was heard or read about. With the incredible access to unfiltered information, profound quotes by seemingly very important people, and prepackaged off the shelf products that use hype terminology as their feature check list, it is becoming harder and harder for people “not in the business” to separate what is important and what is fluff.
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