For the past couple of years there has been a shift towards customers using a Content Management System (CMS) to update their own web content. This is probably in response to the drastic improvement in the tools now available to the everyday user, as well as the fact that end-users themselves have become more computer savvy in general. If they can master do-it-yourself web apps such as Twitter and Facebook, why not their own website?
These questions are being asked right now by most organizations around the world who are looking to either protect or grow their market share. All organizations big or small, and even the IT consulting and delivery companies that support them, all need to look at what they can do better, and how they can provide a better product.
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