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At this point, you hopefully have a lot of visitors who are engaged with the content on your website. Now it’s time to convert them into a customer, and stay connected with them using all the latest tools and techniques out there.
Once you’ve successfully established traffic sources to get visitors to your website, the next step is connecting with them through fresh and relevant content. To do this effectively you will need the ability to create and post fresh content to your website on an ongoing basis. The cost effective and direct way to do this is to use a Content Management System (CMS). You can read more about CMS’s and the best way to use them in an earlier post of mine.
When it comes to how you should use the Web to enhance your business, you might feel lost from time to time. My goal is to undo that feeling in a five part series of posts aimed at taking the broad topic of web management strategy for small business, and breaking it down into what I hope are simple, understandable, and useful chunks.
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It occurred to me recently that many small business owners have never heard of the term Recovery Time Objective (RTO). The definition of the term RTO is quite simple: It is the maximum period of time your business’ IT systems can acceptably be down in the event of a disaster.
Sadly, this term seems to be used exclusively in the mid to large enterprise. Do small businesses have less to lose? Can “Bob’s Accounting” afford to be without their email or Quickbooks more than accounting juggernaut KPMG? Definitely not. If anything, it’s a small business that requires a Disaster Recovery (DR) plan more than a large enterprise as there is much less margin for error.
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